爲配合新時代零售行業發展，聯合出版（集團）有限公司以三聯書店、中華書局、商務印書館的本港零售業務爲基礎，組建聯合新零售（香港）有限公司，營運遍佈於全港的書店網絡和網上平台。聯合新零售團隊懷著對文化的熱忱，致力於讓閱讀成為每一個人的生活習慣，為讀者挑選來自本地與世界各地的優質圖書、文具、創意產品與教育產品，同時融合多元文化活動和體驗，帶領讀者進入閱讀的美好空間。

In order to further develop the retail business, Sino United Publishing (Holdings) Limited consolidates local retail business by Joint Publishing, Chung Hwa and The Commercial Press and establishes a brand new SUP Retail (Hong Kong) Limited. SUP Retail operates both physical bookstore chain and online retail platform in Hong Kong. With the passion to promote culture, SUP Retail team is dedicated to making reading a lifestyle for everyone. By sourcing and selecting a good collection of books, stationeries, creative cultural and educational products, as well as providing multicultural activities and experiences, SUP Retail creates aesthetic space and joyful atmosphere to readers.